Monday, February 19
Managing Relationships Through the Digital Channel
Presenters: Tiffany Lok, Director of Demand Generation, Attainia, Inc. and David Newton, Attainia, Inc.
While consumer purchasing has evolved into an Amazon Prime world, capital equipment planning has moved from the pen and pencil to dedicated software. Gain important insights into the how and when planners specify capital equipment and how to grow these relationships through the digital channel.
Moderator: Landon Boone, Chief Operating Officer, Ron Blank & Associates, Inc.
Presenter: Craig Haney, FCSI, CCS, President, IntroSpec, LLC
Construction product manufacturers know there are a number of factors that affect product purchasing decisions. This session will provide valuable insights on how to get the sale. Gain a better understanding of the factors that affect product purchases. You’ll leave this session with new insights on finding leads, reaching the right person and making your product indispensable.