Edmondo J. Robinson, M.D., M.B.A., FACP, is the chief transformation officer and senior vice president, consumerism for Christiana Care Health System. He has responsibility for transformation of healthcare delivery to advance population health initiatives and move from volume-based to value-based care with a special focus on developing and managing Christiana Care’s consumerism strategy including development of consumer digital and virtual health service offerings. Dr. Robinson is an associate professor of medicine at Thomas Jefferson University’s Sidney Kimmel Medical College, an adjunct senior fellow in the Leonard Davis Institute of Health Economics at the University of Pennsylvania, a fellow of the American College of Physicians, and a senior fellow of the Society of Hospital Medicine. He received his medical degree from the David Geffen School of Medicine at the University of California, his master’s degrees in health policy research and in business administration from the University of Pennsylvania.