Brittany Hodak Keynote

Are you a supplier building a relationship with an integrated delivery network? Or are you a supply chain leader collaborating with your organization’s internal stakeholders - from the clinicians to the C-Suite execs - to continue improving patient care and outcomes? Join Brittany Hodak, author, and keynote speaker, as she offers fresh ideas on how to approach supply chain partners in a new way – one that takes them from sellers & buyers, IDN supply chain leaders and stakeholders to customer and enthusiastic advocates for your healthcare organization.

We're living in an Experience Economy – which is just as true for the healthcare industry as any other in the current climate. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.

Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your healthcare organization is a vital member of the Experience Department. Each one has the power to create loyal, enthusiastic customer advocates based on external or internal interactions.

During this session, Hodak will discuss how CX applies to and benefits the myriad of relationships within a healthcare organization. Her five-part framework will help attendees create actionable steps for each tier of the supply chain within their healthcare organization.

Learning Objectives:

1. Internalize the importance of the Experience Economy and what it means for the future of your healthcare organization.

2. Adopt a results-oriented attitude to exceeding expectations within each part of the supply chain partnership.

3. Explain why the best marketing doesn’t cost anything.

4. Prioritize long term supply chain relationships over short-term metrics and goals.

About Brittany Hodak:

Brittany Hodak teaches companies how to turn their customers into superfans.

She is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. Forbes wrote of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”

Brittany is the former Chief Experience Officer of Experience.com. Prior to working in tech, she cofounded, scaled to eight figures, and then exited The Superfan Company, a fan engagement agency whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and dozens more under her eight-year leadership. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank for her company at one of the then-highest valuations in the show’s history.

She has been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was named Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations and is a Guinness World Records record holder.

Brittany has been studying, researching, and writing about the phenomenon of fandom for nearly two decades, helping businesses and employees embrace customer centricity and used experience as a winning differentiator. Entrepreneur calls her “the expert at creating loyal fans for your brand.”

She is a summa cum laude graduate with an M.S. in Marketing from CUNY Baruch’s Zicklin School of Business and a B.A. in Communications from the University of Central Arkansas. She lives in Franklin, Tennessee, with her husband and two young sons.